iPod Video

Apple's new iPod nanos.

iPod nano
$199 - 4GB - choice of one colour
$279 - 8GB - choice of five colours

Here's a prediction: in precisely 91 days' time, many people will be peeling back the wrapping paper on a Christmas present to reveal a perspex rectangular box about the size of two decks of playing cards.

Inside they will find a compact device in one of five colours: silver, turquoise, aqua green, black or red.

It will sport a 50mm screen that delivers 320x240 resolution, a familiar white click wheel and, on the bottom edge, a sliding switch, a dock connector and an earphone jack.

Under the hood, it will have a 4GB or 8GB drive. The smaller capacity device will hold about 1000 songs, or 3500 photos or four hours of video. Double that, for the bigger one.

Merry Christmas, hope you like your iPod nano.

You don't have to be a clairvoyant (or on the Apple payroll) to make that prediction. Apple has sold about 100 million iPods since launching them in October 2001.

The iPod has already become one of the world's most successful consumer gadgets, commanding between 60 and 80 per cent of the digital music player market, depending on which figures you use.

And Apple's new iPod nano - launched this month - seems destined to perpetuate that dominance.

The nano is yet another head-turning addition to a range that looks and feels great and now comes with many more features.

The new nano continues to reflect Apple's ethic of minimalism and its aversion to buttons.

The designers of the first iPod famously threw away the concept of a dedicated on/off button and it's still missing - as is the FM radio function and remove-it-yourself batteries that you find in many other players.

The new model is wider and chunkier than its predecessor, a change forced upon the designers because of the need to accommodate the new video functionality previously found only in the larger, more expensive iPods.

The screen is small but very sharp. Still, I find that viewing the screen for more than 10 minutes at a time leaves my vision a bit fuzzy. But that might just be me.

However, it's probably better suited to viewing two- to four-minute-long music video clips than it is to watching full-length movies.

One big change to the interface is the addition of the Cover Flow feature that Apple brought out with the iPhone, which was launched in June. This allows you to flick through an image gallery of the album covers, which it downloads from the internet, instead of just a list of names - although you still have that option.

The nano also comes pre-loaded with a couple of games including a trivia quiz, a Minesweeper-type game and a solitaire game.

The bad news? The new shape means that you won't be able to use some of the accessories made for older-style iPods. Older video cables also reportedly won't work on this model. Nor will games previously purchased through iTunes. The lack of backwards compatibility might some day come back to haunt Apple.

Bottom line: It's true, good things come in small packages. With the added video features, the nano has become much more than just a digital music player.

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Labels: Reviews

by Ryan Block

Yeah, we know we're a little late with this one, but we see the iPod touch as a pretty major turning point for Apple's iPod line; when it was announced, we finally thought we'd found an iPod we could really get behind. For years technology enthusiasts pondered the possibility of an Apple-made widescreen, WiFi-enabled portable media device, and they finally did just that -- even throwing in a few things that, prior to the iPhone, we might not have expected, like a full-fledged web browser, internet video player (YouTube), multi-touch interface, etc. But after playing with the touch for a few days, it's become pretty clear that Steve was right when he declared that the iPhone is still the best iPod. Read on to find out why.

Late last year. iPods had fallen into a rut: the features were stale, the form factor of the flagship device basically stopped progressing, and it started to seem like Apple didn't care or understand where portable media players were headed -- or at least didn't seem to realize what such devices were capable of. So it came as no surprise that as soon as the iPhone was announced, people began demanding that same device, sans phone. And why not? Not everyone hates their cellphone, or wants to switch to AT&T, or lives in America (or select countries in Europe) -- and from a media player standpoint, the iPhone made the iPod technologically respectable again. Only a handful of other devices, like the Archos 604 WiFi, come equipped with that specific bundle of features (web browser, touchscreen, and WiFi).

Fortunately for that rather sizable group of potential buyers waiting for the phoneless iPhone, it was clear that Apple had invested an enormous amount of effort (and money) into creating its mobile OS X platform, and that all those development bucks weren't going to live on in only one product -- especially not a device that is ultimately beholden to deals with cellphone carriers. So the iPhone without the phone -- the WiFi-enabled widescreen iPod -- finally started to seem more like an eventuality than some distant hope. When it was announced a couple of weeks ago, the surprise was less that Apple had been working on this device after all, and more the myriad iPhone features unexpectedly absent. We'll get to that shortly.

Media

Thankfully, as far as media playback goes, all the best stuff from the iPhone made the cut in the touch. It shares the same audio, video, and photo apps as the iPhone, which is a good thing since we still love the new Apple mobile media interface every bit as much as we did when we first reviewed the iPhone. The iTunes WiFi Music Store works exactly as advertised; search is fast, sampling tracks and downloads are easy, and syncing tracks back to your host computer is effortless. Apple really nailed this. To date, most over the air music downloads on a portable media devices have been tedious, if not completely impractical.

Also unchanged are our primary complaints about said media playback, the same complaints we've had about the iPod for years: we don't like managing our media through iTunes, and we don't like being limited only to those few codecs Apple supports (AAC, MP3, H.264, and MPEG-4). In fact, if Apple gave us greater codec support (or even just the option to add additional codecs ourselves) and mass storage support for drag and drop while adding media, we'd probably be able to overlook the other, smaller things that ail us about iPods.

Software

Since the touch is an iPhone at its heart -- really -- comparisons on the software end of business were immediate and inevitable. We're going to assume you're at least casually familiar with the touch's progenitor, but if you didn't read over our iPhone review or haven't much used one yourself, we're happy to say the touch remains a rock solid device on the software end. We experienced far fewer crashes now than we did with the v1.0 iPhone firmware; the rest of the interface is just as responsive and reliable.

Apple has also since made a number of improvements to the touch which have yet to carry over to the iPhone. (We're expecting the iPhone to be brought to parity with the touch in its next firmware update, due in the next week or so.) One major annoyance, about which we took umbrage in our iPhone review, is that periods are unnecessarily difficult to type. No longer: the touch takes the BlackBerry approach, where pressing the space bar twice types a period automatically. This is a godsend.

Also improved: many of the clicks, chirps, and other system sounds have been tweaked, most often with the result of being slightly less grating than the noises of the iPhone. And, of course, the addition of international support in menus and keyboards means you don't have to be a US American to use the thing.

But it isn't what's on the touch that caused us to sit up and take notice so much as what's not on it. The iPhone's suite of apps set certain expectations for what the touch should include. Granted, we understand why the iPhone's mobile email app was omitted from the touch. While we still would have liked to have the option to email over WiFi, its intended purpose is as a portable media player, not a mobile communicator, so we can follow that line of thought. But why leave out its notes, weather, stocks, and Google maps apps? We know the portable doesn't include the same constant connectivity as the iPhone has with EDGE, but it's not like downloading music over the iTunes WiFi Music Store is a practical application in ways that checking for weather, or jotting down a quick note are not. The touch is still a connected portable device, after all, and what we see is Apple mimicking the limited feature set of the old, stale iPod line instead of fully realizing the touch's potential.

And let's not forget the touch calendar controversy. Why allow users to indulge in some PIM basics, like editing and creating new contacts, while not others, like editing or adding new calendar appointments? When we confirmed that Apple had indeed dropped calendar editing from the touch, we were floored. Not even because it's that essential a function, but because we can't possibly fathom why anyone in Cupertino thought to take something of value, however small, away from for no apparent reason.

For a company that continually emphasizes its software as being the core of what drives great consumer electronics, we just can't understand why Apple chose curb the touch's capabilities right at the outset.

Hardware

With the touch, Apple's hardware is, as usual, striking when compared with many of its competitors. Ever so slightly wider (about 1mm) and significantly thinner (8mm, which is no small feat) than the iPhone, the touch has far harder, sharper edges on its facade, and a sloping, almost difficult to grip rear. It even manages to leverage that space with a large enough battery to put out more than its advertised 5 hours of video playback -- we got about 5.5 - 6+ hours. But despite its impressive thinness, after the last few months of using the far more functional iPhone, the touch left us in want. It may be the ideal size for a device of this kind, but it omits many of the simple hardware niceties we've grown used to in the iPhone.

Hardware volume controls were highest on the list of things we miss. We could just as easily live without a mute switch on a media player, but losing the hard volume buttons is rather disappointing. Granted, Apple has made it easier to get to the media controls and volume when the device is in sleep mode; just press the home button three times (once to wake, two more times to bring up media controls without unlocking it). But what's wrong with a real volume switch, too? With no hardware controls, doing something as frequent and essential as changing the volume necessitates removing the device from your pocket. Furthermore, without hard volume buttons, you can't adjust the volume at all while playing music in landscape (i.e. Cover Flow mode). This is pretty basic stuff that drives us up the wall.

Also missing -- and missed: an external speaker. Yeah, we know not every media player has one, and it probably would have added some bulk to a device so slim as the touch. But sharing samples of songs, a bit of video, or -- duh -- YouTube now instantly necessitates friends adventurous enough to use your funky headphones each taking a turn watching Chocolate Rain or the Hipster Olympics. We know in the long run it's a relatively minor thing, but it's still disappointing.

But that's not all. While we appreciate the aesthetic sacrifice Apple made in in adding a proper WiFi antenna to the touch, the odd, asymmetric black corner on the rear looks off and misplaced. We wish Apple have just placed the antenna behind the touch's face, or possibly along the top or bottom of the unit, where its sleep / wake button or headphone jack is. It's a relatively minor aesthetic nitpick, we know, but Apple obviously holds its hardware design in the highest regard, and to us the antenna seems uncharacteristically out of place for an iPod product too pristine to even have hardware volume controls.

Then there's the matter of the display. Ours happened to be one of the "small number" of touch units with the faulty screens. It's difficult to capture in a photograph or even explain in text (so far the best shots we've seen came from Apple-Touch), but the result is dark shades -- especially black tones -- look almost inverted. At very least it's distracting, and at worst it makes some darker video almost unwatchable. We hope Apple gets these units fixed on the double, because for us this janky screen teeters on the edge of a return-your-unit-forever dealbreaker.

And then, finally, there's the shiny chrome back side, which is just as easy as ever to keep pristine and unmarred, provided you store your iPod in a vacuum or cover it in armor. We still don't get this. Yes, people like shiny gadgets, but the glee of that first five seconds of ooh pretty hardly outweighs the lifetime of fingerprints and scratches that the iPod's rear mirror finish accumulates. We thought Apple had learned its lesson when it gave the iPhone a matte aluminum back side. Guess not. We can't be alone in thinking chrome doesn't patina like an old pair of jeans. To us it just seems to look worse with time.

Wrap-up
It's hard to argue that there isn't beauty in simplicity, especially when it comes to consumer electronics. But there's such thing as too simple -- and sometimes too simple can turn into crippled. Most of our complaints about the touch have to do with what it lacks -- not in general, but when compared its big brother, the iPhone. Had the iPod touch come out first, the lack of a hardware volume switch, integrated speaker, and all those apps might have been perfectly passable, but now the expectations have been set, and we can't see how taking things away from users can possibly add value. Everyone in this industry is trying to give their customers more, but with the iPod touch Apple gave its customers less in what should have been the best iPhone alternative on the market. This time around, in Apple's obsession to edit, they managed to leave some of the best stuff on the cutting room floor.

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Labels: Reviews

Above is an image detailing all the basic functions of the fourth generation iPod.

As the above images shows, the iPod has five main buttons,

• Play / Pause.
  
• Menu.
  
• Previous which skips back a track.
  
• Next which skips forward to the next track.
  
• Select button which is in the center of the scroll wheel.

Note: With the itroduction of the fifth-generation iPod, Mini, and Nano, these models now incorporate the above buttons into the scroll wheel.

On the first generations of the iPod screen navigation included standard features such as Playlists, Browse, Extras, Settings and Backlight.

As the iPod advanced and came with a colour screen so did the features, such as photo browsing and the ability to shuffle songs.

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Labels: Function

All iPod's come as standard with a non-removable, lithium rechargeable battery. When the battery has been fully charged it can last from 8 to 15 hours of battery life. The battery charge will last about 14 to 28 days without use. The iPod lcd diplay shows the level on the upper-right corner of the screen. You charge your iPod by connecting it to either,

1. Connecting the iPod to an Apple iPod Power Adapter.
2. The high-power USB port of a computer.
   

A full charge takes around four hours, and 80% charge around 1 hour. Newer models like the Nano charge times may vary.

Tips to save battery charge

1. Putting your iPod on HOLD will help keep your iPod from turning itself on and wasting battery life. This can happen if an iPod is tossed in a bag. It's also a good idea to keep your iPod turned off when not using it. It stops your iPod hard drive from spinning, and will generally make it last a bit longer.
2. Update to the latest software.
3. Keep iPod at room temperature.
4. Do not charge iPod while it is in a carrying case or cover.
5. Pause iPod when unattended.
6. Backlighting uses a lot of battery power. If you are not using the backlighting, turn it off.
7. Turning off the Equalizer will extend your battery life.
8. Avoid changing tracks, again this uses up you battery life.
9. Use compressed songs, the larger the music file the more battery power it uses.
   

If you do develop problems with your battery Apple has an official battery replacement program. In this US this costs around for $59. The will be required to send in your iPod. If you live in the US you can contact Apple on US: 1-800-APL-CARE. The reason why you need to send your iPod to Apple for repairs is because the iPod's case is not designed to be opened. In this respect your iPod is not like your PC. Your iPod does come with warranty for one year. And it does cover the battery. Plenty of retailers also offer inexpensive extended warranty coverage for the iPod.

Problems with the iPod's battery has been a major concern to many iPod owners. It even led some people to believe the batteries only last for around 18 months. Because Lithium ion batteries are generally only good for 300 to 500 charge/discharge cycles many experts believe this to be the cause. But Apple assure customers the batteries should last much longer, and battery failures are caused by certain customers' usage patterns. This has caused the occational battery to degrade, or fail, sooner than others. It is however true that lithium ion batteries degrade overtime. But this process should be a slow degradation which will not affect, or be noticed by, most users. It will most likely only be noticed by heavy users, and similar lithium ion batteries used in laptops and mobile phones degrade just the same, this is not unique to the iPod.

Typically the various iPod's use these batteries,

• 1G and 2G iPods use a Sony UP325385 A4H 3.7V 1230mAh lithium ion polymer battery.
• 3G use ("dockable") iPods use a 3.7V 850mAh lithium ion battery.
• iPod mini uses a Sanyo EC003 lithium ion battery.

If your battery does fail dont worry about losing all your files and photos. The iPod stores all of its music on a hard disk. So even when the battery fails or is drained completely, the hard disk will remain intact. And if you have a iTunes music library on your computer you can quickly transfer you songs back onto you iPod..

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Different accessories are compatible with iPod video, fact that increases the importance and great success of the new video device. There are cases for all tastes, requirements and preferences. You may not worry about the age or special preferences of the persons you may bring as a gift the iPod and the case for it.

Other accessories are the chargers, the earphones, headphones of different models. There is also a speaker especially created for the new iPod video. You may also find different types of skins, sticker decals, carrying cases, pouches, remote control, iPlug 3.5 splitter, backpack w/ speakers and, of course, various connection cables and adapter very useful for the new iPod video.

There are also different available adapters – iPod video cassette adapter for 3.5 mm devices, iPod video 3.5 mm to RCA audio cable adapter, iPod video car charger cigarette lighter adapter for Apple iPod, iPod video USB black car charger cigarette lighter adapter, iPod video USB travel/home charger adapter, iPod video car charger adapter, iPod video wall-car charger 12V-AC adapter. You may also find different transmitters for the iPod video and this is the case of the iPod video tune-free audio FM transmitter and the iPod video WALL-II audio FM transmitter.

Various cables are also of great use and are needed while having the iPod video - iPod video firewire 1394 data dync dable for Apple iPod & iPod mini, iPod video retractable USB 2.0 data sync cable for Apple iPod, iPod video USB 2.0 extension cable, iPod video USB 2.0 data sync cable for Apple iPod. You may also need iPod video USB data transfer key fob, extended battery pack w/ carrying case for the iPod video, walet carrying cases, metal cases of different colors, protector shields of various colors.

There are also some other useful accessories for the new iPod video and you may choose from different types of cases - Kroo G5 belt clip leather cases, Kroo Melrose belt clip carrying cases, iPod video Optimum Armband carrying cases.

You may also buy an iPod video Cellet universal PDA holder and a special holder for the iPod especially designed for the car. Other accessories are also useful and have an interesting design – iPod video Cellet Rhinestones 100, iPod Cellet Rhinestones assorted.

Some other accessories point out the new generation style technology – iPod video creative CB2530 bluetooth digital wireless headphones, iPod video Naztech boom station N20 speaker and docking station, iPod video fold-up amplified portable speakers for MP3 and music players. Other accessories are iPod video desktop dock cradle, iPod video idock desktop dock cradle for Apple iPod w/ USB and FireWire.

All these accessories denote the fact that a simple portable audio device is of a great importance taking into account all different designs for the carrying cases and skins. The iPod video has many accessories, some of them are designed for suiting the lifestyle, the preferences and the tastes of the customers. Others are needed for transferring the information, for adapting or other useful activities in the technologic domain.

Another important aspect to mention is the fact that all the accessories are especially designed for the thinner models of the iPod video with a larger screen and smaller dimensions. The cases, skins and sticker decals have the role of pointing out the beauty, simplicity or vivid colors. On the other hand, they have a protective role and a decorative one, pointing out the personality, the lifestyle of the user. These aspects are extremely important for the younger users of the iPod video – the teenagers.

The other accessories are more or less needed taking into account how much into the fever of the iPods the user is and how much he uses all the other activities related with the iPod video. Anyway, in a world in continuous movement, almost all the accessories and special devices may be of great need for a modern person with a modern lifestyle.

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Labels: accessories

Every new release of a product gets the interest of a particular type of people. While men seem more interested in technology and women in beauty products, while teens are fond of games and music and adults more of books, the marketers precisely know, before launching a new product, the main target of their new item. For example, the iPod video is one of the new releases which defiantly have a specific type of buyers.
The target buyers of this new device are, for sure, young people and adults which are trying to buy a great present for their children. In this example, the critics say that in many cases, the adults do not know the features of the new device well and all the things that it can be used for. So, one of the most important worries that parents should have is the fact that some children might use the iPod to directly download (as this new iPod video allows to do so) some materials from sites destined to adults only. More precisely, the target customers of the iPod video are somewhere between the ages of 16 and 30, but there are various categories which don’t fit in this group, too. Among these, there are the people above 30 years which want to remain modern and keep focused on the new releases in the technology department. Even more, there are various customers which own an iPod from the 1st, 2nd, 3rd or 4th generation and simply want to upgrade their item and to be able to watch clips and movies on the device, as well.

On the other hand, the sales so far clearly indicate the fact that the new iPod video is bought more by men then by women. In many cases, the iPod is bought in order to be offered as a gift for various occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents quite and investment, there are rare cases in which teens might purchase one of these with their own money. Still, parents seem disposed to pay the necessary amount of money in order to see their children happy. The sales of the iPod video showed the fact that the device sells best before Christmas and before the summer holiday. Due to the fact that the usage of the new iPod video is one of the most pleasant ways to spend the time, (as it offers both video and audio possibilities), the iPod is intensely used while people are on vacation.

The new iPod video has a lot of fans so far and even more people are interested in the new features that the iPod can provide, thinking of purchasing the item themselves. So far, the sales say that the number of the buyers is increasing and the people become more and more receptive to the device and its capacities. At the same time, people adapt fast to the new technology, so they expect even more from the next iPod of the Apple Company. Due to this, the team of engineers already works on the next and more optimized iPod, which will bring, besides many new features and accessories, an innovative new capacity, which will surprise the market.

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Labels: Sales

The iPods have been a market hit since their launching in 2001. With the appearance of the new iPod video on the market in 2005, the iPod became even more popular, as it achieved high umbers in sales and an increased interest from the public. The sales of the iPod video were, in general, better than the expectations. Considering the fact that the new product brought, indeed, something new to the market, which was never tested before and the customers were used to the idea that iPod stands for music and, in a smaller part, it stands for photos, the sales surprised the producers just like the product surprised the customers and the users.



Basically, the iPod video present 2 variants of the device: the 30 GB model and the 60 GB one, which both play QVGA H. 264 videos. Over the last holiday season, the sales were very high, as people seamed to be more interested in purchasing such an item before taking the summer vacation. Due to this fact, the new iPod video turned out to be a great choice of spending the time during the holiday. In fact, the last holiday season brought a 30 % increase of the sales, which is a consistent amount. Even more, the new iPod video turned out to be an excellent Christmas present, as the sales indicate the fact that the sales of the iPods increased significantly before this important religious holiday. Another sales hit in the history of the iPods was the Apple iPod + hp, which was launched in the year 2004. In the first months of 2006, Apple reported sales of 565 million dollars, which was the highest number in the company’s history. In fact, Apple managed to ship 6, 16 million iPods during the first months of 2005, meaning a 66 % increase over the same period of time in 2004.

The new range of iPods are supposed to be even more improved and have a new variety of features and new accessories, which will increase even more the popularity of these products. After the famous exposition called Macworld, which was held on the 10th of January 2006, the official speakers reported sales over 42 million dollars, which included a part of 14 million dollars, gained in the first quarter of the year. With even more expectations in sales for the future, the engineer team of Apple is focusing even now in producing a sixth generation of even more optimized iPods.

Till the appearance on the market of the iPod video, the best selling product of the iPod series was the iPod nano, which had great results since the launching. The studies and researches show the fact that most of the part of the consumers want and easy personalization of their video content, meaning quality and inexpensive solutions that satisfy their needs. IPod video brought, at its launching, a new set of features that were about to change the perception that people had about this small, yet powerful device. With a memory that could now include a play list of 15, 000 songs, 25, 000 pictures and up to 150 of hours full with videos and movies, the new iPod was an innovative new product and the market embraced its originality and new and exiting features.

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Labels: Sales

IPods have been a great market hit since their appearance in 2001, almost 5 years ago. Since listening to music is one of the favorite activities of today’s individuals, the constant evolution of this device was an important request, so the new product presented a diverse range of new features, accessories and capacities. The iPod evolved from a simple and basic music player to a sum of music player, recorder, and photo viewer and now to a both music and video device.

The most important new feature of the latest generation of iPods, meaning the 5th generation, is the video. Basically, these inventive and technologically advanced, yet small devices support both MPEG-4 and H.264 videos at significantly high resolutions, which are not far from a VSH tape. Actually, in more precise terms, the H.264 codec can play video at frame rates up to 30 frames per second, video bit rates as high as 768 kilobits per second and pictures as big as 320 pixels wide by 240 pixels high. Comparing the iPod video with the TV 27 FPS or the movies 24 FPS, it is obvious that the small device it is much better. Regarding the audio qualities, comparing to a CD quality, the iPod video is superior. On the other hand, the MPEG-4 video supports a bit rate of 2,500 kilobits per second and pictures as big as 480 pixels wide by 480 pixels high, meaning three times the size of the actual screen (in comparison with the H.264 video, which supports pictures the same size as the screen pf the iPod).

The reviews on this item are so far, excellent – the quality of the motion images is great, with almost perfect colors, even when the device is connected to a TV set in order to watch a video. Even more, watching the videos on the actual iPod is possible due to a larger screen, which also allows the high visibility of sharp texts and photos. Still, even though the battery is claimed to last around 20 hours, which is an evolution since the last iPod model, the battery is much rapidly consumed when watching videos.

The range of improvements since the last model of iPod is impressive: the new video iPod comes with a new design, but in the same black and white colors and with a new set of accessories, which range from world clock, smaller earphones and a thinner slipcase to AC adapter and FireWire cable. Concerning the new package design, the iPod video comes with a new look: the box is flat and in a square shape; the color of the new box is black with silver accents, such as the Apple logo and the text.

The latest generation of iPods surprised the market in many ways: from the video capacities to the other improved features since the last model in 2005 and from the design and package changes to the wide and evolved range of accessories that are available together with the new iPod video. The evolution of the iPod shows an increased interest in constantly developing this device and always considering the needs and desires of the consumer. It is expected that the next generation of iPods to be even more optimized, with a lot of changes in the video settings and a longer capacity of the battery when watching videos.

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Labels: iPod video

The newest and most popular innovation in iPod technology is, for sure, the iPod video. Still, getting to this innovative device is just the result of a long research through the history of the iPod making.


The appearance of the iPod was owed to an increased marketing request: the lack of quality of the digital music players was noticeable to the interested consumers, as opposed to the growing number of digital devices, such as cameras, camcorders and organizers. Due to this fact, the Apple industries established a team of qualified engineers in order to develop the mechanism and design of the soon to be first iPod, which resulted in less than a year of technical and practical research. The launching of the new and exiting product was held on the 23rd of October 2001 and soon, the market embraced the new product. The evolution from the first iPod, which was revealed almost 5 years ago, till the iPod video reveals the intense and permanent research of the specialized engineers. The next significant step in the evolution of this device was the release of the 2 versions iPod, for both Mac and Windows users, which highly increased the sales and the number of potential customers. Actually, the iPod sold at such a high rate, that the permanent improvement of the product, in order to maintain the leading position on the market, was a necessary request (the selling rate recorded over 42 million units since the release of the product).

In 2005, the new and better iPod was revealed, when celebrating the 4th generation of these devices; the new model introduced, for the first time, the color screen. In the spring of 2006, the Samsung company announced that they were about to provide the media processor for a new iPod model, an improved version of the Apple’s device. Soon after, the 5th generation of iPods introduced the iPod video, meaning it has video playback capacities, video playing and better organization features. The launching was celebrated together with the innovative new models of iPods: the iPod nano, with color screen and the iPod shuffle, which were the best sellers of 2005.

The 5th generation of the iPod was about to reveal many new and exiting features of the small device, all under the slogan One more thing... Basically, the iPod video or the video iPod was available on the market in both 30 GB and 60 GB capacity models, had ability to play both MPEG-4 and H.264and much higher resolution, up to 480/480. Having a 16-bit color screen and being able to display all kinds of videos on a TV set, the new product was a market hit since its appearance. Regarding the design, the new iPod comes, as the previous iPod (the nano model of the 4th generation) in 2 colors, white and black, but it has a multitude of applications and improved features: World Clock, Stopwatch, and Screen Lock applications, a smaller earphone, a thin slipcase, AC adapter and FireWire cable. Regarding the dimensions, the new iPod is 4.1 x 2.4 x 0.43 inches for the 30 GB version and 4.1 x 2.4 x 0.55 inches for the 60 GB version (which, in the case of the new model, are marketed at the same price). The screen size was modified to 2.5 inches (6.35 cm) diagonally, 0.5 inches (12.7 mm), meaning that the video iPod screen is larger than the previous one. Even more, the product is thinner than the last model, iPod nano, and the battery life increased from 16 hours to 20 hours. Still, being a video device, watching movies reduces the life of the battery to around 2 to 3 hours.

With an exiting and evolving history, the iPod manages to be one of the most innovative products on the digital devices` market, with millions of customers all around the world and increasing sells.

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Labels: Apple

The iPod has been, since its release in 2001, one of the most innovative and popular digital devices in the world. Being produced by a strong brand such as Apple, the iPod became popular in a very short period of time. The popularity of the iPod was owed, besides the practical usage of the actual product, to the original ways of promoting and advertising of the company and, as well, to the aesthetical qualities that the product presented, ranging from the design features to the packaging.



Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, but not dramatically; still, every model of the iPod came with new features, so the design and the package had to be adapted to these, in order to satisfy the consumers. The most important element that was considered by the creators when establishing the shape of the new device was the perfect proportioning. The new item was supposed to be light and easy, in order to be carried in all sizes of pockets, yet it had to look like a powerful and strong device. Even more, the necessity of providing a stable platform for the controls and the fact that the device was supposed to be managed easily by the customers, lead to the optimization of the perfect size and shape. The result was a device which was the right size in order to be held in the hand without difficulty and managed without effort. In the 5 years of constant research in order to find the right proportion for the iPods, the device ranged between the thickest model, expressed in the 2nd generation of iPods and the almost as thick 4th generation iPod to the more symmetric models of the 1st and 3rd generations.

Following these rules, the first 4 generations of the iPod managed the keep the right proportions that could permit the optimum use of the sound and later on, the photo features (even so, the iPod nano was considered to be too light and fragile). After the launching of the 4th generation of iPods, Apple were preparing to provide a new and even more innovative iPod, which was supposed to have a video feature, as well. At that time, the most significant concern of the producers was the fact that, due to the new iPod features, which had to permit a good visibility and a larger screen, the perfect proportions of the iPod might be ruined. As a result, the last generation of iPods is the thinnest of all; instead, the screen is larger, which allows videos to be watched much better.

Since the original model, the iPod's height and width have remained the same. Still, the corners of the new iPod video are sharper, in comparison with the rounded edges of the previous models. Even more, the center button of the device is flat, without any convex potions, which characterized the previous models of iPods.

The new iPod video comes in 2 colors: black and white, which adapt well to the color of the package, which is black and silver. With this colors (which are the same as the ones of the iPod`s nano colors), the new device seems improved and more refined. The black iPod has a chrome Apple logo, but the ear buds remain white, for both colors of the main device.

The iPod has been constantly modified in order to establish the perfect size for carrying and listening to music while walking and sometimes dancing. The iPod video presents, besides an obvious technical evolution that allows now watching videos on this small device, a new appearance, with different proportions, which are adapted to the most important request: good visibility. With a larger screen and thinner aspect, the iPod video turns out to be a stylish and aesthetic product, which slightly changes the image of the previous models, yet keeps the brand features intact.

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Labels: iPod video

The new iPod video has stirred a lot of reactions, a lot of reviews, discussing the advantages and disadvantages of its utility, quality and features. These reviews are important especially because of the fact that the new iPod video was launched without a serious study of the market, of the customer’s tastes and wishes. From this point of view this is a daring initiative and a great step in the video development.



The reviews usually point out the amazement and the great success concerning the new iPod video, but also highlight some aspects that may contribute to its improvement. For example, the great advantage of connecting the iPod video to the TV set and playing the videos on it is well-received. But on the other hand, the fact that the iPod video cannot be connected to the computer is seen as a disadvantage. The transfer from iPod to computer is not possible and this fact may be a suggestion for the designers and creators of the iPod video.

Some customers are in love with this device because of the possibility of watching the favorite TV shows and ABC hits like “Lost” and “Desperate Housewives” even in the road. The stress of loosing the relaxing TV show or film may be very unpleasant especially in the case of difficult days at work. Therefore, the possibility of watching them on an iPod video is an excellent idea. Besides, the iPod video matches the crazy contemporary lifestyle, giving the opportunity of checking the e-mail, of finding out the time in other cities very useful especially in the case of people that travel a lot.

Satisfaction and pleasant remarks are the main notes for the new iPod video, as it is really a great product. The fact that it has more features, more quality, longer battery life and smaller dimensions, thinner display is enjoyed a lot. A small disadvantage, compared to the great new benefits, is the fact that the images, photos from the iPod video transferred to the TV set are too bright, although very clear and nice.

Another great advantage is the fact that the customers may listen to the music over 14 hours (it depends on the model). But the reviews point out a disadvantage – the fact that the video playback time is only 2 hours. Another disadvantage is the fact that the iTunes from the iTunes Music Store are too expensive, but taking into account the great quality of the sound this may not be such a great disadvantage. Besides, the equalizer may be set for a better quality sound.

Some other reviews highlight the fact that the screen quality is clear and maybe clearer than of the most TV sets. This aspect may be put together with the fact that the screen is better and bigger although the display is smaller and thinner.

A special attention may be paid to the fact that, as in other cases, some defect items may be in sale, but it may be exchanged within 14 days. Another disadvantage that completes the fact that the iPod video cannot be connected to the computer is that it doesn’t work well with wireless FM transmitters. This problem may be also managed with a cassette adapter for the iPod so that it would work great.

Unresponsiveness and freezing video images are other problems mentioned in the user reviews. Hardware problems and the low quality of some songs may be other possible problems according to the reviews of the customers. These aspects seem to point out the fact that this technology is not mature enough and the new iPod video is from some point of view an experiment and a way of testing the market.

Anyway, the fact that the new iPod video has reduced dimensions and may fit any pocket. Besides, the high resolution and the great quality of the songs are exclusive advantages and are mentioned by the customers with joy and satisfaction.

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On the 12th of April 2005, the company Apple announced the upcoming iPod video. The product was about to reveal a new feature of the device, meaning the capacity of playing videos.




As any new item that appears on the market, the iPod video managed to get fans and critics, at the same time. Due to the fact that it is a new and innovative item which brought something different to the concept of iPod, the new iPod video started many debates regarding its practical usage, accessories, qualities and all types of technical, visual and aesthetical features.

The reviews so far explain that the quality of the image of the new iPod is very good and even the texts are highly visible. Still, the usage of the new device is more confusing. While some critics say that it revolutions the concept of iPod, which till now, it just meant hearing and not watching, as well, others sustain that the item is not that practical. Due to the fact that watching movies is a relaxant activity which requires a comfortable space and a certain amount of time, the iPod seems to promote the idea of watching movies on the run, while walking or doing some other activity. Even more, some people prefer to live the movie, with a wide screen in front of them, in the movie theatre or in their home. So, the idea of the iPod basically limits to watching music video clips or short episodes of comedy series. Even more, the battery of the new model of iPod dies after 2 hours of playing, which, in case of many movies, is not enough time to end. Still, while waiting at a line in the city or while sitting in the cab during a long ride, the iPod definitely provides the best way to spend the time.

On the other hand, the new iPod is not all about playing movies or videos. Even thought the battery works perfectly for just 2 hours when playing a movie constantly, the estimated battery life is 20 hours (when listening to music), in comparison with the 16 hours that the last model of iPods offered, which is a big plus. Even more, the new iPod video has the largest color screen since the appearance of the devices in 2001, which can be used, besides playing videos, for a good visibility of the pictures and an increased sharpness of the text; plus, the new iPod video provides full-size thumbnails for photos imported from various cameras. Another plus in accessories is the protection sleeve for the main device, which comes as a result after iPod nano, meaning the previous generation of these product, which was easy to scratch. The sleeve is made of a synthetic material, in a pale nuance of grey with visible stitching and a velour-like inner surface. Besides the technical and practical qualities, the reviews also discuss about the new aspect of the device, which looks sharper and more elegant, in black and white colors.

The new model of iPod shows, without any doubt, that the popular company and brand Apple are trying to evolve in order to satisfy the consumer’s needs, which are becoming more and more pretentious. Based on this, it is expected the new type of iPods to be improved even more with new video settings and accessories.

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The sales of the new iPod video are surprisingly good, taking into account the fact that no research has been made for the customer market and their needs or requirements.



A possible disadvantage for the sales may be the fact that the negative advertising has been made. This negative advertising concerns the vulnerability of the screens, the easy scratching surfaces and other several features. However, the sales are up due to the great success among the teenagers, among very busy people who travel a lot.

Some researches show that instead of the iPod video success and publicity the Amazon online store the most popular iPod is the nano model. However, the sales are ahead expectations and in the case of other stores are outselling the popular iPod nano. These high sales may be due to the high storage capacity, video features and reasonable prices. From this point of view, a selection of users may be made, as the nano edition iPod attracts more MP3 users. Therefore, a new trend and a new profile of user appeared taking into account the high sales for the new video iPod.

Another aspect of the great sales concerns the fact the new iPod video is not a competitor for the TV industry, but more a complementary device. Although the rating of some TV shows or films may lower, the iPod video may also contribute to the fame extend of some TV shows or films. The sales may be also triggered by the trendy urban lifestyle and capacity of influencing the preferences and needs of the others. The fact that the episodes of the TV series such is the case of “Lost” or “Desperate Housewives” may have contributed to the great success and great sales of the new edition of the iPod.

Other sales were going up as they developed from the new edition of the iPod and this is the case of the iTunes Music Store. In this type of store you may buy episodes of the famous TV series, music videos and pictures. The parallel development of two complementary services – the handheld video device and the special store for it - is a great achievement. Besides, the iPod is the best selling music online store and it will probably be the best music video online store. The sales may also rise due to the new available TV series or TV shows of the famous TV Channels.

Taking into account the fact that the iPod is the best seller in the United States, being the most successful music player, it was easy to predict high sales for the new edition, even it is a video iPod. The prices were lower as the lower-cost players were introduced on the market in the last years, but the nano edition has increased the prices. With the new iPod video the price has been pushed beyond the average selling price.

That is why the sales of 100 iPods every minute may seem not surprising at all and sales of 14 millions in the first quarter of the fiscal year 2006 are considered not bad at all for such a company. The sales for the iPod video may also rise together with the spreading worldwide of the popularity of this edition of iPod.

However, the iPod video doubles the Apple’s sales. The sales were made skyrocket due to the great success of the new iPod video outselling in some cases other types or editions of iPods. Nevertheless, the maximized sales are due to the new video features, longer battery life, more options and more memory space enough for a lot of music, music videos, TV shows and episodes, and even lots of photos for the photo album. These features and improvements make the new iPod video so popular and fashionable. These aspects and others (games, possibility of checking the e-mail, possibility of finding out the time in other cities and other useful features) suit very well the contemporary lifestyle.

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The iPod video is known as the last generation of iPods, which surprised the market and the sales since its appearance. Basically, this new device is able to play videos. If this seems like fun, the technical part might need some guidance.



Firstly, you should know that both the PSP and iPod can play H.264 / MPEG-4 encoded videos with AAC audio tracks. Due to this fact, the resolution is rather limited, together with the limitation of the bit rates that you can use on the device. For the new iPod video, this limits means (for the H.264 video) up to up to 768 Kbps, 320 x 240 and 30 frames per second. For the MPEG-4 video, the limits are up to 2.5 mbps, 480 x 480 and the same 30 frames per second. Even more, the AAC audio bit rate is around 160 Kbps. After establishing these limits, the next step is to establish the source of the video, which can be either from a DVD or a video of the computer.

In other terms, the company Apple claims, in a purely informative ad which is posted on the official website, that the new iPod, as they call the new iPod video, can store 15, 000 songs, 25, 000 photos and not less than 150 hours of video.

If wanting to get a video from a DVD, then the first thing you should do is to insert the DVD in the device. After this, you should open (in case it doesn’t immediately open by itself) the DVD, using file and open DVD from the menu. Check the options in the DVD menu, to set up everything as you like, meaning language, subtitles or chapters. Begin playing the movie, using the DVD menu to navigate. When the movie begins, you should press the record button and select the folder in which you want to store the recorded files. When you want to end the recording, simply click the stop button and if the recording goes well, there will be a screen confirmation that you have converted your file successfully.

If you wish to convert a video from your computer to your iPod video, then the first thing that you should do is go to the menu file and click open video file. After this, your video is supposed to begin to play, the perfect moment to adjust the video as you like. Also, you can set the perfect moment to start the recording, using the bottom playback controls. When you decided this, click the button record and feel free to stop it at any time. After recording, just like in the case of importing videos from a DVD device, there will be a message on the screen saying that everything went on successfully.

If respecting these basic rules, the videos and movies will be stored carefully in your iPod and you will be free to watch them, at any time. Still, be aware of the fact that the iPod offers limited space and resolution, which means that you should be picky when deciding what to keep and what to delete. The new iPod video is a challenging and innovative product that combines music with images, offering, for the first time, the possibility of playing video on such a small digital device.

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Labels: iPod video

The new iPod video seems to have been met with great expectations and hopes. The audiophiles were waiting for a better sound, those concerned with photos for a bigger memory, the video fans were expecting longer life battery. And the key word for all these expectation is quality.




Some of the groups of customers with different expectations got what they wanted, others are disappointed and have other expectations from the future editions of iPods. In many ways the customers were surprised by the new iPod video as many improvements were made as compared with previous editions. The previous generations of iPods had some disadvantages and maybe due to the customers’ expectations those aspects were improved.

The first aspect that was changed is the screen and its dimension. Then the quality of the screen, its clarity and the number of the colors are impressive. The dimensions of the screen are big enough for watching the favorite video, the favorite photos or pictures so that the time would pass easily. Another important aspect that should be taken into account while speaking about the improvements of the iPods concerns the quality of the screen and image as the usual obstacles of light, sunny indoor or outdoor does not represent a problem anymore. The fact that the memory of the new iPod video is so generous seems to be a bonus to the quality of the pictures. There are also some features that permit creating slideshows, fact that is very useful.

The long life of the battery of the new iPod video is impressive so that the 30 GB has 14-15 hours of music listening. The 60 GB has almost 20 hours of music audition. Unfortunately, this great news has another aspect that concerns the life of the battery in case of video playing. The battery life while video playing is only 2 hours so that long movies or other longer shows are not possible to be watched because of this impediment. Some customers suggest that the life battery would be longer taking into account its huge memory and probably these complaints will be taken into account while creating new generations of iPods.

Another aspect that was expected and received with great joy is the huge memory. In this way, other customers prefer the new iPod video only because of this very aspect. It gives the possibility of having all digital photos on the new iPod, classifying them in a photo album. The memory of the new iPod video 30 GB and 60 GB hold up to 15,000 songs and 25,000 photos. The possibility of holding vivid color album art is another advantage and great news for lovers of the art. The customers have also the possibility of viewing and reviewing up to 150 hours of digital video.

The new features may satisfy almost all requirements and may meet almost all expectations. Digital entertainment, the superior quality of the sound, the best technology in MP3 domain, great battery life and huge memory are only few features that are worth being mentioned.

The disappointments regarding the new iPod video may be the result of high expectations that belong to different categories of people with different preoccupations. This aspect may contribute to a great development of handheld video devices and may bring variation on the market. The edition of a new iPod video and the disappointments regarding the video features may be the expression of new needs and requirements on the market of iPods.

Even in the case of too many disappointments or disagreements with some features and the quality of some aspect are true, these may contribute to the development of future generations of iPods. In this way, all expectations may be fulfilled and other wishes and requirements may develop.

All these improvements and new features are a great success and a new step in developing new video devices with the possibility of watching TV shows and TV series of great success. The new iPod video meets the expectations of the customers and especially the busy lifestyle, accommodating the crazy rhythm of the modern life.

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Labels: iPod video

The new iPod video was one of the most surprising products of 2006, due to the fact that iPods didn’t include the video feature, since the launching of the 5th generation of iPods in 2005.



Still, the natural comparison the customers (and not only) made was the one between the play station portable, also known as the PSP and the new model of the iPod series. PSP is basically a handheld game console which was produced by the company Sony Computer Entertainment, back in 2004. The public’s reactions to this new device which was rather different than almost everything on the market was very good, due to the fact that the small device allowed customers to play famous games, and, at the same time, watch clips.

Comparing the batteries of these 2 devices or, better said, the life of the batteries, it is a fact that the PSP device lasted much longer than the iPod. While playing a movie, the battery of the iPod dies after almost 2 hours and a half, while the PSP battery lasts up to more than 7 hours, which is a big plus.

Comparing the audio quality, it must be said the fact that both the devices provide a good audio quality; still, the iPod video turned out to provide a slightly clearer sound than the play station portable. This is due to the act that the audio in the iPod video file is encoded into AAC audio. On the other hand, the PSP seemed to have more bass in some cases, but overall, the difference was not that relevant and significant. The video quality of the 2 devices is another subject worthy to discuss and debate upon. It is known the fact that the PSP has a much larger screen. Even so, in this case, the large size advantage does not equal a better picture: the iPod manages to show a very sharp picture and sharp and clear text (even long ones). On the other hand, when discussing the difference in the video conversation, the fact is that a video iPod takes around 12 hours to encode a video, while the play station portable only needs a bit under 3 hours to do the same thing.

Comparing the 2 devices, it is obvious that they both have advantages and some flaws. Even though the video quality seems better on the iPod video device, the PSP presents a longer life of the battery and faster ways to encode videos. Still, the iPod is a smaller device, so it is natural that some features are not that optimized as in the case of the PSP. Even more, due to the fact that it is smaller, the iPod is much easier to transport and to use in various occasions. The studies even showed the fact that both items are sold mostly in vacation periods, meaning the fact that the customers use them as an entertainment item in their both summer and winter holidays.

The 2 devices, even though they are similar in many ways of their practical usage, present both pros and cons or advantages and disadvantages. Depending on the customer’s needs and desires, they can choose the one that best fits their necessity, available time or quality expectations.

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Labels: iPod video, play station

The new iPod video became famous due to its huge memory and the capacity of playing video, due to its slim design and longer life battery. Still, there are voices that point out some disadvantages and highlight different negative aspects.

Taking into account that there are few perfect things made by the human hand, these aspects may be used by the iPod video creators for further improvements. Therefore, the customer’s reviews are very important and the suggestions may be really taken into account.

The fact that the screen is bigger is great, but the surface is easy to scratch, aspect that is more in the cons category. Although the image is excellent and the clarity screen may be easily compared with the TV set’s screen quality, there are still some problems with freezing video images. There is a great achievement the fact that the light, sun or other previous obstacles are annihilated, but another important problem is the unresponsiveness in some cases.

The dimensions of the new iPod video are great, but there is no way you may watch it with more than several persons. Anyway, it was designed for personal not collective needs and you may still share your photo album and music or video music preferences with one person. The flat screen is large enough to enjoy your favorite videos.

Although the life battery is longer, the complaints concern the short battery life for video. And this complaint may be balanced by the fact that the video is played with no flaw. The pros of the new iPod video are considered the cool look, the impressive number of features, the great organization of the music menu so that you may even rank your favorite songs. The cons of the new iPod video are considered the absence of FM option, the fact that no cradle is included, the impossibility of connecting the iPod video to the computer and the cost.

The amazing new features concern the sound quality – it is clearer and stronger with a bass that is stronger articulated, the sound is also louder than that of the previous generations. The other good features are the easy control, the video feature is classified with “great”, but the flaws regard the interruption of the sound between the tracks, being blanked out. There are still other suggestions regarding the battery life, taking into account the amount of music that the new iPod video has.

The pros may be gathered together pointing out the thin and attractive enclosure with a great display, the best sound, 15-20 hours of music, new clock and the time in other parts of the world. The cons highlight the incompleteness of the video integration that suggests the experimental project aspect, absence of the new games, no changes in the interface, the smaller screen than expected especially for video features edition. Another disadvantage concerns the slow transfer of photos direct from the camera.

Some critics point out the fact that the design and the features of the new iPod video may be seen from different perspectives. Therefore, the complaints and the satisfaction may be contradictory. These aspects may be seen from a movie lover perspective, an audiophile or photographer or even from a simple consumer with no great expectations. That is why you may find musician’s reviews or video addicted reviews that are in contradiction. You may decide in which category you may be situated for deciding if the new iPod video is worth the money or not.

From the same point of view, you may say that as a music player the new iPod video has superior quality of sound. As a screen for the photo album, the clarity of the screen may win the competition with any TV set’s screen. As a movie player, the iPod video is below the expectations, but it may be considered a great step in the video technology.

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Labels: iPod video